A chain of cutting-edge ski clothing shops owned by Marcus Wilson, a Kiwi visionary and adrenalin junkie. After refining the brand, we proposed a compelling, high-end photographic treatment for a new season brochure. With the help of some extreme skiers and a lifestyle shoot in the Swiss Alps, we created a distinctive design that employed super-saturated colour combinations and minimalist layouts. Its launch caused a stir and helped define Ski 47’s place in a fast-changing ski market.