Caribbean Premier League
A leading sports marketeer needed to convince a billionaire investor to back a major new cricket sports franchise. We gave him the wow factor that helped secure a 25 year funding commitment.
Sports marketing expert Pete Russell was looking to launch a new T20 cricket league in the West Indies but his first meeting with a potential investor, Irish billionaire Denis O’Brien, hadn’t been a success. He had one more meeting to inspire O’Brien to sponsor the league. We produced an innovative 12 inch square, leather-bound video book with a high resolution video screen. When Denis O’Brien received the book, he agreed there and then to back the new Caribbean Premier League for 25 years. Subsequently the same video book format persuaded other potential investors to get involved, including Richard Branson.
“Andy played a crucial role in helping us secure investment for CPL a decade ago. He understood our vision for the tournament and created outstanding presentations for us. More recently he has produced a stunning commemorative book for our VIP clients. Highly recommended.”
PETE RUSSELL - CPL CEO