Vector Racing
Faciliatating brand partnerships with prestigious brands like Martini and Jaguar and promoting victories in iconic races like the Cowes-Torquay.
Vector Racing is an offshore endurance racing and powerboat engineering team (now owned by Kraken Technology) which developed technologically advanced boats, set multiple world records, won the infamous Cowes Torquay Cowes race twice and set an electric powerboat world record. We played a central role in positioning the Vector brand as a disruptor and innovator. We developed a visual identity and managed it across boat liveries, clothing, presentations and marketing collateral.