The Global Champions League had transformed the world of international show jumping, and its owner Jan Tops wanted to take it to the next level. Keen to introduce new investment, he brought in the American businessman and philanthropist Frank McCourt. Our job was to align – and elevate – the visions of these two powerful men into a single exhilarating brand that would attract further investment. We realised this vision in the form of a high end video book that oozed commitment and quality. Our work succeeded – the two billionaires quickly secured the investment they were seeking.