Mazda

We devised a series of long form storytelling brochures to define the emotive essence of the Mazda brand.

The Mazda brochure series was born with a signature piece focusing on the central feature sculpture at the 2015 Goodwood Festival of Speed – an investigation into the inspiration and creation of this soaring sculpture.

Subsequent booklets took a deep dive into remote geographic regions and journeys into unfamiliar terrain. This in-depth brand storytelling offered room for conversations, reflections and real inspiration. Every part of the journey evoked the values of the Mazda brand: the emotion of motion.

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